2020
My Role: Branding, Front-end Coding, Website research
Tools: Squarespace, Photoshop
URL: Baja Cali Fitness
FreelanceBaja Cali Fitness, a newly launched personal training website, presented an exciting opportunity for me to develop a fresh and unique brand for a one-of-a-kind trainer. Focusing on creating a captivating identity, I crafted a new brand that perfectly encapsulated the trainer's individuality and approach to fitness. The resulting brand design breathed new life into Baja Cali Fitness, setting it apart from the competition and positioning the trainer as a distinctive presence in the industry.